SE Rating Assessment: Your Full website positioning Toolkit

Are you looking for a comprehensive all-in-one SEO toolset that is easy to use and doesn't cost the earth?

Look no further.

In this review, we introduce the SE ranking, show you some of its powerful SEO tools and reports, and explain its flexible pricing plans.

Ready? Let us begin!

What is the SE Ranking?

SE Ranking is an all-in-one cloud-based SEO and digital marketing platform for business owners, SEO professionals, digital agencies and large companies. It's used by over 400,000 users, including brands like Zapier and Trustpilot.

As the name suggests, SE Ranking started out as a rank tracking tool. However, over the years the platform has grown into a full set of tools for keyword research, competitor analysis, comprehensive site audits, keyword ranking, backlink monitoring, automated white label reporting, and much more more developed.

SE Ranking: Main Tools

Let's take a look at some of the key tools that make the SE ranking so attractive and easy to use.


Once you have logged into your account, you will first need to create a new account Project Click on the green "Create Project" button:

Projects help keep everything in one place. For example, if you have a few websites or you manage a few client websites, you can group them together into a project.

In the project settings, you go through a number of steps to set everything up.

General information: Enter the website url, domain type and project name, select the group name, search scope (Top 100 or 200) and project access, then enable the weekly report and site review.

Keywords: Track the ranking positions for all of the keywords you are interested in. Either add them manually, import them from Google Analytics, or upload a CSV / XLS file.

Search engines: Select the search engine (Google, Yahoo, Bing, YouTube or Yandex), the country, the location (except for the postal code level) and the language of the keywords you want to track. You can also add Google Maps Results and Google Ad Rankings if you want.

Competitor: You can add up to 5 competitors to a project and track their changes in ranking position (based on your keywords) compared to your website. You can add your competitors manually or use the automatic suggestion feature.

Statistics & Analysis: With the final discontinuation, you can link your Google Analytics and Search Console accounts to the SE ranking to analyze search queries and website traffic in more depth.

Note: You can change these project settings at any time.

Keyword Rank Tracker

The Keyword Rank Tracker gives you the real-time ranking positions of your selected keywords in Google, Bing, Yahoo, YouTube or Yandex search engines on desktop and mobile devices.

Bonus function: With the Keyword Rank Tracker you can set up to 5 variations for each keyword you are monitoring. For example, if your keyword tracking eligibility is 250 keywords, you can track 250 keyword rankings for Google and Bing on mobile and desktop and only get a fee for 250 keywords, not 1,000 keywords.

You can also track your placements at the country, regional, city or postcode level and monitor them on Google Maps.

In the ranking dashboard:

You can check the following:

  • Average position – The average position of all of your keywords.
  • Traffic forecast – The potential amount of traffic your keywords can attract to a website.
  • Search visibility – The percentage of users who will see the site when they enter a specific search query in the search box. For example, our keywords rank 3rd, so 100% of the people who search for them will see them on the first page.
  • SERP functions – Indicates which SERP functions (maps, images, ratings, videos, etc.) your website is displayed for in Google SERP.
  • % in the top 10 – Shows how many keywords you have in the top 10.

SEO / PPC competition research

The Competitive research This tool will help you uncover the keywords and ads your competitors are using in their organic (SEO) and paid (PPC) search campaigns.

Once you've entered a competitor's domain – ex. – You get a ton of high level information with options to create more detailed reports.

On top of the overview This section will provide you with a report on the organic and paid keywords, estimated monthly traffic and the cost of driving that traffic and trend graphs:

If you scroll down, you'll see more tables and graphs that you can use to analyze keywords, competitors, top pages, and subdomains organic search::

Note: You can click "Show detailed report" Button for more information on each report.

Below that are similar tables and graphics for the keywords used in paid search. There's also an additional table of the most popular keyword ads, including the ad copy, so you can see which ads are working for your competitors:

With the "Competitive Research" tool you can find out which keywords a domain or URL stands for in the organic and paid search, use the common keywords to find out who you are up against in the organic and paid search, and the strategy of your competitors for paid search Identify ads.

Keyword research

The Keyword research This tool allows you to enter a keyword – ex. Beard oil – and get his Keyword difficulty level, monthly search volume, and Cost per click::

Plus a list of similar, related, and Low search volume keywords::

And a list of Top Pages in organic and paid search for the analyzed keyword:

Note: You can click "Show detailed report" Button for more information on each report.

For example, when you click "Show detailed report" Button for more Keyword ideasget a list of hundreds or thousands of Keyword suggestions grouped by similar, related, or low search volumeas well as a snapshot of the current organic SERP:

Website audit

The Website audit Shows how well your website is optimized for search engines and if there are any bugs that need fixing. It is important to have a healthy website before promoting content and attracting backlinks.

During the analysis, your website is rated based on a detailed list of ranking factors. At the end, you will receive a report with actionable recommendations on how to improve your website.

The audit report contains information on over 70 website parameters checked:

  • Green color and a check mark – there are no problems with this parameter.
  • Red color and a cross – there are serious issues that need your immediate attention.
  • Orange color and an exclamation mark – there is an important note to check.

The report divides the test into different categories, e.g. Page analysis and Meta-analysisHere's how you can review and edit each area:

In this example you can see that the audit identified 63 pages with a duplicate title. Clicking on the link symbol lists all the pages which you can then export to a table to start your action plan.

You can do the website audit manually at any time, or regularly every week or month to see what progress you have made in fixing the errors and maintaining a healthy website.

Backlink management

There are two tools for analyzing backlinks:

  • Backlink monitoring – Discover, monitor and control all of your backlinks.
  • Backlink Checker – Find all the backlinks for a domain, including your competitors.

Each backlink is analyzed using 15 parameters:

Backlink monitoring

The Backlink monitoring This tool allows you to add and monitor your website's backlinks.

You can add the backlinks manually, import them using the search console, or add them using the Backlink Checker Tool.

Once you've added your backlinks, you'll get a quick overview. The graphs show the total number of backlinks and their growth dynamics, how many backlinks were added and lost in the last 3, 6 and 12 months, the ratio of backlinks leading to the homepage and other pages, and the ratio of dofollow and none following backlinks.

Any added backlinks can also be further analyzed by clicking on References to domains, anchors, pages, IPs / subnets, or deny Headlines:

You can also choose the type of backlinks you want to see e.g. B. by filtering noindex or do not follow Backlinks.

You can flag suspicious backlinks for Google to use denyThe tool generates a ready-to-use disavow file.

Backlink Checker

The Backlink Checker The tool is perfect for analyzing a website's backlink profile, including your competitors. You will get a detailed report of each backlink, including the domains they came from and the web pages they link to. With this data, you can see the full picture of each backlink profile and evaluate the value and quality of each backlink.

Let's take a look at some information:

The overview At the top of the page is a snapshot of the entire backlink situation:

Each of the panels are clickable so that you can drill down for more in-depth analysis.

The total referring domains The graphic shows the total number of referring domains linked to the analyzed domain / URL:

The Total backlinks The graphic shows the total number of backlinks that refer to the analyzed domain / URL:

The new & lost referring domains The trend diagram shows the history of acquired and lost domains for the analyzed domain / URL for a specified period of time:

The new & lost backlinks The trend diagram shows the history of acquired and lost backlinks for the analyzed domain / URL for a specified period of time:

The Top referring domain and backlink anchors Tables show the most common anchor texts used in the domains and backlinks pointing to the analyzed domain / URL:

The Backlink profile distribution map Shows which domain zones and countries created the backlinks:

You can use this backlink data to evaluate your competitors' backlink strategy to:

  • Check the dynamics of new and lost backlinks and referring domains.
  • Understand which regions most of the links are from.
  • Find out which pages are linked most frequently.

SE ranking: additional tools

In addition to the main tools mentioned above, SE Ranking offers numerous other SEO tools, including:

  • Monitoring of page changes – Receive notifications of changes on your competitor's website.
  • On-Page SEO Checker – Optimize a page for a specific keyword.
  • White label reporting – Generate brand reports for customers.
  • Marketing plan – Work through an SEO checklist.
  • Social media management – Monitor Twitter and Facebook analytics and automatically post social media updates.
  • API – Access the SE ranking data for your custom reports and tools.
  • App – Access the SE ranking with the free iOS and Android apps.

SE ranking: advantages and disadvantages

Let's summarize the advantages and disadvantages of the SE ranking.


  • It's easy to set up and use.
  • It contains several SEO tools in one dashboard.
  • Contains organic (SEO) and paid (PPC) data.
  • This allows you to track your keyword placements down to the postcode level.
  • Integrated with Google Analytics and Google Search Console.
  • Attractive and affordable pricing plans.


  • The social media management tool is weak. (But there are plenty of other tools for that.)

What does the SE ranking cost?

In terms of pricing, SE Ranking has a flexible pricing structure based on:

  • How often would you like to check your ranking – Daily, every 3 days or weekly.
  • How often do you want to pay? – Any month, 3 months, 6 months, 9 months or 12 months.
  • How many keywords do you want to track? – 250 to 20,000 keywords.

With weekly follow-up, plans start at around $ 24 / month.

SE Ranking also has a price calculator that you can use to enter your requirements and find your ideal plan:

SE Ranking Review: Final Thoughts

SE Ranking is a powerful all-in-one SEO and digital marketing platform that includes keyword ranking, competitor analysis, website audits, keyword research, backlink monitoring and more.

The flexible pricing plans make it both attractive and affordable for solo preneurs and small businesses, and can be scaled to suit SEO agencies and businesses.

Overall, it's a comprehensive SEO toolset that is well worth checking out. Try it out today!

Disclosure: This post contains affiliate links. This means that we may pay a small commission when you make a purchase.

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