21 Methods You Are Most likely Breaking Social Media Tips With out Even realizing It
It's never nice to know you're doing something wrong, but when it comes to social platforms, and the guidelines in particular, it's worth knowing about things you might be doing wrong. Doing so could cause you to breach social media guidelines without realizing you are doing so.
(And I see a lot of you do a few of these on a regular basis …)
Unfortunately, being punished for violating social media guidelines is a much more serious matter than just giving a testimony. This can result in content being permanently deleted, accounts suspended for an extended period of time, accounts permanently terminated, and even jail time or fines! And most of the time, creating a brand new account isn't that easy if your current account is deleted.
Let's take a closer look at the policies, guidelines, and terms and conditions on social media platforms that you are likely to accidentally violate.
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1 – Use an archive photo of an actual person as a profile picture.
Violates: "You can't mislead others on Twitter by running fake accounts." | General Twitter Policies and Guidelines ~ Platform Tampering and Spam
Although a photo will probably not be in stock THE This will result in your account being closed for spam or platform manipulation. This is one of the things that the Twitter algorithm takes into account when determining the actual accounts based on the fake ones. If someone has a grudge against you and reports your account, having a stock photo as a profile picture will definitely work against you.
A few other things that will work against you under Twitter's policies are using "stolen or copied profile bio" and "using profile information that is intentionally misleading, including profile location".
Who would have thought that including the wrong place on your Twitter bio could be so controversial ?!
2 – You entered the wrong date of birth.
Violates: "Don't … misrepresent your identity by … giving a wrong date of birth." | Community standards ~ misrepresentation
This probably doesn't apply to many people. However, if you tampered with your date of birth to secure a Facebook account before you were legally allowed to do so (age 13), or for any other reason, you could completely lose your account if you find out.
How could that happen, I hear you ask? Well, someone could report you / your account … and you know how quickly people on the internet like to pimply the clock during a disagreement about something totally good. Then, if Facebook asks for information that you cannot provide, you will lose your account.
3 – You are using the wrong name.
Violates: “The name on your profile should be the name your friends call you on a daily basis. This name should also appear on an ID or a document from our ID list. “| Naming policy
After using the wrong date of birth, using the wrong name on Facebook can also violate the rules and guidelines, especially if the platform shows that you are impersonating another person or misrepresenting yourself.
If you are asked again for proof of identification and the account does not have a name that you have ID for, this could result in your account being permanently lost and not being able to obtain another account.
4 – You are trying to use a URL as a username.
Some social platforms will no longer allow you to enter a domain name or URL as a username and you will get an error message when you do so. However, one or two of the platforms have allowed this to happen once. I know this because I had both a Facebook and Instagram username with a URL.
In fact, I * still * run a Facebook page with a URL as a username, and despite repeated attempts to change it, Facebook refuses to allow it. (Cheers for making my life harder, Facebook.)
It's easier to avoid a URL username entirely than it is to change it later. I could have my site blocked or terminated at any time … and I'm pretty nervous to be honest.
5 – You are not using your social account.
Violates: “To keep your account active, you need to log in and tweet at least every 6 months. Accounts can be permanently removed due to prolonged inactivity. “| Twitter Rules and Policies ~ Inactive Account Policies
It would be really easy to schedule a few tweets, let them do their thing, and never log into Twitter for a few months. It's one of those platforms that you can do this on: schedule and then forget about everything. It is ill-advised, of course, and your engagement and growth will likely be small and slow when you do this – but that's not all you will have if you don't sign up for a few months.
TikTok also mentions inactive accounts in its Terms of Service, but does not provide a time frame. Instead, it is referred to by the platform as "extended periods of inactivity".
6 – You are creating more than one "personal" account.
You can only have that one Account on Facebook. You can have as many pages or groups as you want, but only one actual Facebook account is allowed per person. If you get caught with two or more accounts, you could lose both of them. (And as I'll discuss in my next point, you mustn't start a new one.)
Many people have failed to have more than one account, log into one account in one browser (e.g. Safari) and log into another account in another browser (e.g. Chrome), using the Accounts Associated With Different Email Addresses There are many people who have all lost their accounts because they were caught.
7 – You use the Pinterest word mark.
Violates: "Use only the Pinterest badge (please don't use our word mark!)" | Brand guidelines
This entire section of the Pinterest Branding Guidelines is a bit much if you ask me, but they are pretty specific on your point of view can and tilt do as a brand or company on the platform. What I don't think helps is the fact that you can find and use the Pinterest word mark on design websites like Canva.
If you're not familiar with this rule, it could be easy to put the Pinterest word mark (rather than the badge) on your graphics and break the policy.
There are a few other guidelines that you should read as well:
"Our badge should always appear in our Pinterest red, whether printed or on-screen."
Back to Canva, there are again different colored Pinterest logos that you can use in your designs to see that you / your account are being warned, banned or even canceled.
There's even a list of phrases and words businesses / brands can and can't use when talking about Pinterest in a marketing – and it's not just Pinterest that gets strict with the use of their logos and wordmarks. The very specific Facebook branding guidelines on using the logo and word mark (among others) can be found here.
I hurt some of them without even realizing it!
8 – You sell mentions, likes or retweets.
Violates: "You can't artificially inflate your own or someone else's followers or engagements. This includes selling / buying tweet or account metric inflation – selling or buying followers or engagements (retweets, likes, mentions, Twitter polls)." | Platform manipulation and spam
I won't give names, but I see a lot of people right now who are breaking this policy. If you're a blogger who offers other bloggers (for example) a promotional package that includes a #FF or #FollowFriday, sell Twitter mentions. In return, you risk getting suspended.
A person is Sales engagementand the other person is Buy commitment.
Both parties could have an impact – suspensions, warnings, permanent account termination, etc.
9 – You allow more than one entry per person in a competition.
Violates: "Don't allow more than one entry per person." | Community Guidelines ~ Contest Guidelines
There are actually pretty specific guidelines for running contests on ALL social platforms, and I strongly encourage you to read and do a little bit of research before finally hitting the "Submit" button.
Pinterest in particular has strict guidelines on how people can enter the contest, how often they can enter the contest, and even the wording of the attributions associated with the contest.
For example, you may not suggest that the contest was sponsored or endorsed in any way by Pinterest.
You can now also request that participants save a specific picture or pin of you on Pinterest in order to take part in the competition. Specifically, the platform's guidelines state, "Give users the ability to choose Pins based on their tastes and preferences, even if they come from a selection or a specific website."
Other social platforms go a step further, which brings me to my next policy violation …
10 – You are not saying that your competition was not supported by the social platform.
Violates: "Promotions on Facebook must include the following: Confirmation that the promotion is in no way sponsored, endorsed, managed, or affiliated with Facebook." Guidelines for pages, groups, and events
If you broadcast contests to the world on Facebook on a page or in a group or as an event, you must explicitly state that the contest has itself NOTHING to do with the social platform.
You mean GOT TO Do you have a sentence somewhere in your post that says something like, "This promotion is in no way sponsored, endorsed, managed or affiliated with Facebook by Facebook." (You can use this exact line.)
Let's stick with the idea of competitions for a while.
11 – You request that your audience tag friends to enter the competition.
Violates: "Personal schedules and friendships cannot be used to manage promotions." | Guidelines for pages, groups, and events
You can't ask your audience to tag a friend or family member to enter a competition. However, these are not all of the limitations you face when running one on Facebook. Also, you must not require people to share contest entries on friends / family schedules, or even on their own personal schedules.
As an aside, Instagram is owned by Facebook, so many of the latter's rules, guidelines, and guidelines apply to the former as well. This competition rule is one of them.
12 – You are running a raffle competition.
Violates: "Sites, groups, and events may not facilitate or promote online gambling, online real money, skill games, or online lotteries without our prior written consent." | Guidelines for pages, groups, and events
If you start a page, group, or event on Facebook and there's a raffle connected to it, your page, group, or event may be deleted and your account may be closed – and that's not all.
In the UK, sweepstakes – even Facebook sweepstakes – are classified as lotteries and as the UK Gambling Commission notes, “Lotteries in the UK can only be advertised for charitable and other charitable purposes. They cannot be advertised for private or commercial purposes. "
Small competitions for local charities also need to be registered in the region.
And here is the real kicker:
“If you run or sponsor a lottery on a social network, you can be unlawful and prosecuted. If convicted, you could be fined, jailed, or both. "
Not only could your Facebook page shut down, but you could also lose your personal account, receive a ton of fines, and possibly even lose your freedom if you are prosecuted and sent to jail. (I bet reading all of these social media guidelines doesn't seem like such a bad idea now, does it?)
Not sure what the differences are between sweepstakes and other types of contests? This Promosimple article explains it well, but to sum it up, it's a raffle when attendees need to buy tickets.
13 – You open a new account when your old / original account is terminated or suspended.
Violates: "You can't bypass a Twitter block, enforcement action, or anti-spam challenge." | Prohibit evasive policy
Most social media platforms have a section in their terms and conditions that says you will not be able to create a new profile if your old or original profile has been fined for policy violations. Twitter has a whole section on that – and they really cover everything, including the ability to "reuse an existing account".
I know a lot of bloggers and social media influencers whose accounts on Twitter were canceled, a new one created, and the new one banned or canceled within a few days.
It seems like you definitely can't create a new account on the same phone that the old account was on, but even those who bought a cheap phone just on Twitter to get around the ban soon became terminated again.
The moral of this story is that if you break the guidelines, you risk saying goodbye to Twitter (and other platforms) forever.
14 – You share content that is not yours.
Where: All social platforms.
Violates: Various copyright laws + terms and conditions on all social platforms.
It goes without saying that you should not share any content that does not belong to you unless you have express permission to do so. Unfortunately, the practice is widespread – and if you do it yourself, you may find yourself a bit of a bother with Facebook, Twitter, Instagram, TikTok, etc.
While sharing content is recommended, there are ways to avoid problems. The wrong way is to download or save the content and then share it on your own platforms.
If the person who created or owned the content finds out and then reports you, it can have repercussions – and this can range from removing the content, delivering an alert, blocking it, or permanently terminating the account (to retry ) rich perpetrators).
As a side note, I know people who saved TikTok videos, shared them on Instagram, and then received warnings about them. Nowadays there is no need for a person to physically report the copyright infringement. The platforms' algorithms are designed to take them up. (So I hope no one reports that you are a winning strategy.)
ALWAYS ask permission before sharing someone else's content. If they say no, still don't do it. And if they say yes, follow their directions. It is often the case that you need to make a specific credit, e.g. B. Tagging and a mention in the label.
15 – You request / post a positive review in exchange for freebies.
Violates: "Pages, groups and events must not offer incentives for the abuse of Facebook features or functions." | Guidelines for pages, groups, and events
And it goes even further: "Example: Encouraging users to give incorrect reviews in exchange for free goods."
The thing about giving giveaways in exchange for reviews is that you can never be too sure whether the review is real or not. This particular violation must be proven. When you talk about reviews, you are talking about opinions – and it's difficult to prove an opinion. Practically impossible, one could say.
Aside from violating Facebook policies, posting fake positive reviews in exchange for freebies (or money) is against your followers / audience. Sooner or later someone is going to buy a product that you mistakenly suggested was amazing, hate it, and then label you a liars and a scammer because YOU are the one who said it was amazing in the first place.
This particular violation is also specifically mentioned in Facebook's Community Standards under "Fraud and Fraud" as it is I AGREE what is it.
16 – You are taking part in subsequent moves.
Violated: "You cannot artificially inflate your own or the followers or the engagements of others." | Platform manipulation and spam
And if you really want to get into that, Twitter also says this:
"This includes: … mutual inflation – trading or coordinating to exchange follow-ups or tweet engagements (including but not limited to participating in" follow trains "," decks "and" retweet for retweet "behavior ) "
The next time you post a tweet that says "Retweet my pinned tweet and I'll pin yours," you might want to think about it. This seems to be the latest trend in Twitter marketing. This is what Twitter refers to when they say "retweet after retweet".
A "follow train" should strengthen the followers. One person starts the train (Twitter thread) with a tweet that says something like "Leave your details below and follow each other". The hope is that anyone who replies to this tweet will at some point follow the rest, giving each of them a few extra followers (many in some cases), and opening up the community for like-minded Twitter users to find each other and interact with each other.
It makes perfect sense for you to think about it, but unfortunately it is against Twitter's guidelines that could cause you to lose your account.
And just before I move on, let's stop and talk about "decks". These are like Twitter follow trains, but they're more meant for engagement. An example of a deck is known as a "selfie deck" – one person posts a selfie, then another person shares their selfie below it, and finally you have a long thread of people posting all of their selfies in the hopes that you will get a few extra likes, comments or followers.
According to Buffer, Twitter threads get 54% more engagement than individual tweets, so this makes sense.
It can be great for building your confidence, but selfie decks or other types of decks are against guidelines. I'm sorry I rained on your parade and everything.
17 – You buy or sell accounts / usernames.
Violates: "You cannot artificially inflate followers or engagements, your own or someone else's. This includes … selling, buying, trading, or offering to sell, buy or trade Twitter accounts, usernames, or temporary access to Twitter accounts." | Platform manipulation and spam
I know what you're thinking: why in the world should I buy or sell an account? There are actually many reasons including:
- You have a large following, you no longer want to manage the account and sell it to someone – including followers – so that they can delete your content, rename your bio and use it as their own, or;
- You're being offered an account with a large following that is ready to be renamed, and you think the higher number of followers is a great way to start your own business, or;
- They perch on a bunch of usernames to later sell to people who need them for their own businesses or brands.
Either of these are against Twitter's guidelines and will result in your account being banned or (more likely) closed as it is classified as tampering.
Buying / selling usernames or accounts is also against the guidelines of other social platforms including Facebook, Snapchat and Instagram.
18 – You copy / paste the same comments repeatedly.
Violates: "Help us stay spam-free by not … posting repetitive comments or content." | Community guidelines
Not only is it terribly annoying, copying and pasting the same comments on different people's posts, it's a great way to mark your account as spam – and social media platforms are really trying hard to fight spam.
This type of practice is terrible for engagement too, and a very quick way to unfollow yourself. Authentic, real comments are the way forward folks.
19 – They call Donald Trump a (insert your favorite insult here).
Where: All social platforms.
Violates: Various bullying and harassment policies.
Snapchat says this:
Facebook has a very extensive list of bullying or harassment that can be found here.
Twitter is the same, and given the number of people I've seen them say, "I hope the coronavirus turns out this way and that!", I think it's important to bring this particular point to your attention:
The rest of Twitter's Abusive Conduct Policy can be found here.
20 – You repeatedly contact people without their consent.
Violates: "Reach out to someone repeatedly in a way that: … is undesirable, or … is directed at a large number of people without being asked." | Community Standards ~ Bullying and Harassment
If you repeatedly message a number of people on Facebook or Instagram (as many of these rules and guidelines apply to both) asking them to follow you, buy your product or service, or sign up for something, you are violating this guideline.
You also don't have to sell or offer anything for this violation to occur. If you send a series of Facebook messages to an ex who has told you they are not interested, someone will also be contacted repeatedly if they do not want to.
Just a little food for thought …
21 – You think you have the RIGHT to have a social media account.
Where: All social platforms.
You cannot ask customer care departments to re-establish a suspended or canceled account, nor can you wave your “rights and laws” knowledge to re-establish the account.
Just as businesses can refuse service at any time for any (good) reason, so can social media platforms refuse service.
With that in mind, let's finish.
Social media guidelines & violations: conclusion
Your social media accounts are valuable. We all take our Facebook / Instagram / Snapchat / Twitter / whatever accounts for granted, provided we do everything according to the book or we won't get caught and punished if we aren't.
But what if you build your account with thousands or millions of followers and then lose it? What if your social media accounts are your number one source of income or your number one traffic source for a blog?
Losing that social media account would be devastating. Even if you don't have an impressive number of followers, losing your account can be a tough task. All of these photos, all of this content … lost.
(I still fancy an Instagram account that I had five or six years ago with thousands of followers, from when it was bazillion percent easier to get followers and engagement than it is now. I still have no idea Why this is the case Account was blocked and then canceled. I was never informed. Sigh.)
As soon as you click "Agree" when signing up, you are telling the social platform that you promise to abide by all the rules. That's why they make the terms and conditions available to you: you should read them.
It's like a contract: the social platform confirms the end of the deal (you have an account) if you meet your end (without breaking any policies or terms and conditions). If you violate a policy, you are broken the contract; Therefore, the platform can completely revoke the contract (either permanently or temporarily removing your account).
It's no fun reading through a company's terms and conditions, policies, or guidelines – but it's a really good idea to do if you're talking about social media. The slightest breach can permanently delete your account, especially if you're a repeat offender and don't even know you're breaking the rules in the first place.
For some great advice on social media marketing, why not take a look at some of the other posts here in the Blogging Assistant. You may find these helpful: